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iOCO and pro cycling: the constant pursuit of excellence through teamwork

There’s a natural fit between technology companies and cycling, says Simon Just, Cluster Executive: Advisory, Solutions and Group Marketing at iOCO. “It’s such a technical sport, and it’s becoming increasingly data-driven. Constant data points are being fed from sensors on the bike and rider to teams, and information analysed to continuously improve performance.” “Cycling is […]

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